Start making videos that blow up your channel

Discover proven storytelling strategies and frameworks to consistently make (and monetize) high-viewership content — in your free time

The Formation Curriculum. An 8-week intensive curriculum packed with examples, video lessons, and text-based modules breaking down everything you need to start creating high-viewership video content.

The Formation Course Guide. A central, comprehensive worksheet to help you keep track of your progress and make sure you're implementing all your learnings as you through the course.

The Formation Skool Community. A private community of likeminded creators — so you can connect, make friends, and participate in community-curated experiences.

Template Library. Guided brainstorms, viral hooks, video outlines, brand proposals, and more. Everything you need to dive in, grow your channel, and monetize your content.

Rapid-Fire Intros. As a member of The Formation community, you will be able to use our rapid-fire introduction system to serendipitously meet other aviation creators.

LIFETIME ACCESS to The Formation curriculum, library of assets, and Skool community.

[BONUS] The Endless Video Idea Generator Tool ($99 Value). A plug-and-play video ideation tool that accepts your propts and spits our endless variations to spark ideas and help you develop killer ideas.

Have questions? I'm here to help!

Is this self-paced or is it a cohort?

The Formation is 100% self-paced, with a community component.

As soon as you join, you will gain instant access to the entire 12-week curriculum in Skool (community platform), as well as every single added resource and bonus listed here.

And you will have access to everything—forever.

So you can work your way through these as quickly or as leisurely as you want.

What time commitment is required?

We want to give you the flexibility to go as quickly (or as leisurely) as you'd like. So, it’ll be up to you.

But The Formation is structured in a way where even people with full-time jobs and kids can still succeed.

If you can allocate about 30 minutes to yourself each day, you will be able to breeze through The Formation no problem.

How long can I access course materials?

Lifetime access!

What if I've never made a video before?

Then The Formation is perfect for you!

We’ve engineered this program so that even complete beginners (who don't even have active social media accounts) can get started and not get lost along the way.

I've made videos for years. Is this for me?

Of course! The original video ideation frameworks, outline templates, and editing lessons will 100% give you net new information, tactics, and ideas for your next big video.

Do you have a refund policy?

We want your investment in The Formation to be 100% risk free.

So, our refund policy is very simple.

If you complete the entire 12-week program, complete all the assignments, and implement all of our frameworks into your content, and STILL don’t feel like you extracted the value you hoped, send us your videos and assignments and we will give you a full refund.

No questions asked.

The reason we put this stipulation in place is because we KNOW that the frameworks and strategies we teach in The Formation work.

The variable we don’t have control over is that you have to be the one to put them into action.